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What is Page d’atterrissage; page de destination? Definition and explanations

Page d’atterrissage; page de destination is a web development (sites web) concept used to design, operate or measure a digital system. Agreeing on what the term actually covers prevents misunderstandings between business and technical teams, and helps prioritize the right investments.

In one sentence

Page d’atterrissage; page de destination is a core web development notion that shapes decisions, architecture or outcomes.

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Sources and references

Glossary