What is technical SEO? Crawling, indexing, and performance
Technical SEO covers everything that lets search engines discover, understand, and index a site correctly: URL architecture, robots.txt and sitemaps, canonical tags, structured data, redirects, HTTPS, and page experience signals Google measures. Without this layer, even strong editorial content may stay invisible or misrepresented in results.
In one sentence
Technical SEO ensures Google can crawl, index, and serve your pages without errors.
We have a full page on this subject, with the detail, the use cases and how we approach it.
Technical SEO