Digital marketing · AIJuly 9, 20263 min · updated August 12, 2026
Google Ads makes the use of AI in advertising more visible
Rephrased by Daillac
Source: Google ↗
In brief
- My Ad Center will show whether an ad was created or modified with AI.
- Google adds the notice automatically for its own generative advertising tools.
- Advertisers can also disclose content created with external tools.
A disclosure across Search, YouTube and Discover
Google is adding a “How this ad was made” section to My Ad Center. People can reach it from the information menu on ads shown in Search, YouTube and Discover.
When advertisers use Google’s built-in generative tools, the information is added automatically. A new control lets advertisers declare visuals or video produced elsewhere. Depending on local requirements, a label may also appear directly on the ad.
3 surfaces
are included in the disclosure: Google Search, YouTube and Discover.
Source: Google
Traceability becomes part of marketing operations
Teams should record the origin of creative assets, tools used, human approvals and usage rights. Transparent AI use can support trust when it is part of a coherent digital marketing strategy.
TableAI-use disclosure in Google Ads · shareable block
| Google tools | External tools | |
|---|---|---|
| Declaration | Added automatically | Provided by advertiser |
| Information | Visible in My Ad Center | Visible after declaration |
| On-ad label | Depends on local context | Depends on local context |
Disclosure does not replace advertising rules
Google already uses SynthID for some content produced by its tools and has required disclosure of synthetic or heavily altered material in election ads since 2023. The new interface extends that transparency to everyday advertising.
Rules against misleading ads still apply whether AI was used or not. A disclosure cannot make a false claim, invented testimonial or materially inaccurate product image acceptable.
- Record the tool, date and person responsible for each generative asset.
- Keep source files and the main instructions used to produce the result.
- Verify claims, prices, testimonials and usage rights.
- Plan the disclosure during production, not immediately before launch.
Build transparency into production
Transparency should not be a last-minute publishing check. Every asset should retain its origin, tool, rights, material transformations, and the person who validated its claims.
InfographicMinimum traceability · shareable block
01
Origin
Source file, tool, date, version, and usage rights.
02
Validation
Human owner, verified facts, and evidence for prices, testimonials, or results.
03
Publication
Required disclosure, final version, channels, and correction procedure.
Measure trust as well as performance
Click-through rate is insufficient when creative work increases complaints or creates a misleading expectation. Track rejections, comments, corrections, conversion, and lead quality together.
Editorial follow-up questions
Does a label make an ad compliant?+
No. Claims, rights, product representation, and personal protection rules still apply.
What should be archived?+
Sources, rights, working files, tools, approvals, and the versions actually published.
Who validates the content?+
A person accountable for accuracy, brand, platform rules, and the target market.
Which metric matters?+
Corrections and complaints alongside conversion, so trust is not sacrificed for performance.
Govern AI-assisted campaigns
Create a production method that combines speed, brand consistency and human review.
Sources & method
Summary of Google’s official announcement with practical context for Canadian advertisers.
Read the original source: Google ↗News feed
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