01
The need
AWA needed to inspire trust, communicate the cultural richness of its destinations and make its tours easy to explore. The website also had to guide booking intent clearly without processing payments or reservations itself.
All projects
Case study · 2025
AWA Tours: discovering cultural tours across West Africa
In 2025, Daillac designed and developed the AWA Tours website end to end. The experience presents cultural destinations and tours, then directs people who are ready to travel to a partner platform to complete their booking.
Project overview
- Project
- AWA Tours
- Delivery
- 2025
- Type
- Multilingual travel website
- Daillac’s role
- End-to-end design and development
02
Daillac’s approach
Daillac built an immersive showcase organized around destinations, tours and activities. Content, imagery and calls to action support discovery, while the final conversion is handled by AWA’s designated booking partner.
03
What we delivered
Destination presentation
Pages and content covering Benin, Togo, Ghana and the cultural experiences available.
Tour catalogue
Organization of excursions, activities and group tours to make the offering easy to explore.
Multilingual experience
French and English journeys serving travellers in Canada and abroad.
Travel visual identity
Showcasing landscapes, food, traditions and the guided experience on location.
Booking redirection
Calls to action lead to the partner platform; no payment or reservation is processed on the AWA website.
Responsive journey
Clear desktop and mobile browsing to support trip research before departure.
04
What this project demonstrates
AWA Tours demonstrates Daillac’s ability to translate a travel offering into a multilingual digital experience while clearly separating discovery on the website from the partner transaction.
An offer to showcase across borders?
We structure content, multilingual journeys and calls to action around your actual sales model.
Discuss your website