01
The need
Formétal had to explain a social mission and an industrial offering on the same website without confusing two distinct audiences: people interested in training and businesses seeking a metal fabrication supplier.
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Case study · 2021–2022
Formétal: a website for admissions and quote requests
Between 2021 and 2022, Daillac designed and developed Formétal’s website end to end. The Montreal social economy organization’s website clearly separates employment training from metal fabrication services.
Project overview
- Project
- Formétal
- Delivery
- 2021–2022
- Type
- Institutional website and lead generation
- Daillac’s role
- End-to-end design and ongoing improvements
02
Daillac’s approach
Daillac organized the information around two journeys visible from the homepage. One leads to admission requests and program information. The other presents factory capabilities, project examples and a quote request form.
03
What we delivered
Admission request journey
Program information, career opportunities and direct access to the admission process.
Quote request journey
Sheet metal, welding and powder coating services with a form to submit fabrication needs.
Mission and credibility
Clear presentation of the social economy mission, workforce integration, team and partners.
Industrial work
A project gallery that helps businesses understand Formétal’s production capabilities.
Local visibility
Content structure designed to make the offering and Montreal location easy to understand and find.
Ongoing support
Daillac remains available for maintenance, adjustments and requested improvements after delivery.
04
What this project demonstrates
Formétal demonstrates how an institutional website can support several concrete goals: informing, recruiting participants, reassuring partners and generating industrial quote requests.
Two audiences, several goals, one clear journey.
We organize your website around the decisions your different visitors actually need to make.
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