Let's go back 20 years… At the dawn of the year 2000 when the Internet was beginning to install itself more and more in our homes. At the time, the most used tool to facilitate a company’s 24/7 presence was the Yellow Pages in your old phone book. It was, in a way, the ancestor of Google. When we needed a service or product, we opened the directory to get the contact information of companies that could meet our needs. Don’t forget that Facebook didn’t exist yet at that time!
Since then, the Internet and its technology have evolved greatly. With the arrival of touchscreen phones and mobile Internet accessibility, this digital era radically changed our habits. Who in 2020 still uses a phone book? Instant information at our fingertips makes it easier to search for information.
The web, whose name is inspired by the interconnections between computers and servers and whose network layout can resemble a spider web, currently has 1.79 billion websites and 4.63 billion users on the planet. That’s a lot of people!
Yet even in 2020, many companies and individuals neglect their web presence for all sorts of reasons. A website is more than a business card; it is the digital image of your company. Both a source of information and a support for customers, it is important that your website is up to date. Websites built 10 years ago and never or very rarely updated have very little chance of standing out from the competition. For example, just considering that more Internet users now use mobile phones or tablets, it is highly likely that a website built in 2010 will not meet today’s SEO (Search Engine Optimization) requirements. For your website to appear ahead of the competition in search engines, the site must be adsuitable for these small screens, as Google prioritizes them in its algorithms.
Lighter and more efficient websites
Over the past 10 years, many changes have occurred. Websites are now lighter and more efficient due to the evolution of technologies and programming languages used. For example, the popular use of Flash technology, which is now not recommended and should be avoided because of its heaviness and security issues. There was also the era of using tables, which made mobile adaptation practically impossible. All these old practices greatly penalize the search engine optimization of old websites today.
Many see the cost associated with designing or updating a website as an expense. Quite the contrary! Money invested in a website is an investment in the visibility of your business. In 2020, a company website is no longer a luxury; it is a necessity for a company to remain competitive!
If you have questions or wish to obtain help, do not hesitate to contact one of our experts. Good SEO practices will set you apart and increase your visibility on the web.
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Written by
DAILLAC
