A design that started on the big screen
When the mockup is made for desktop and then "adapted", mobile inherits the compromises. Starting from mobile keeps the essentials and enriches afterwards: the result is better on both.
ERR_05
Frustrating mobile experience
Most of your visitors are on a phone. Your site was designed on a wide screen.
A site that "adapts" is not a site designed for mobile. Shrinking a layout built for a 27-inch screen produces tiny text, buttons too close together and endless forms. Yet most first visits now happen on a phone — often on the move, one-handed, on an average network.
What your visitors experience
- You have to zoom to read, then scroll sideways
- Buttons are too small or too close to tap reliably
- Forms ask for too many fields and open the wrong keyboard
- A pop-up covers the content with no visible close button
- The menu is hard to open or closes by itself
Where it comes from
Tap targets that are too small
A finger is not a cursor. Below roughly 44 pixels a target becomes hard to hit reliably — and two targets side by side produce constant mis-taps.
Forms designed for a keyboard
Twelve fields on a phone, no keyboard matched to the data type, no saving as you go: abandonment is guaranteed, especially if one error means starting over.
What it costs
The conversion gap between mobile and desktop is the first number to look at. When it is wide, it is not that your mobile visitors are less interested: the journey is discouraging them. And since Google indexes the mobile version of your site, a poor mobile experience also weighs on your overall ranking.
60%+
of web traffic happens on a phone
44px
the recommended minimum tap target size
1st
Google indexes the mobile version first
How we assess it
- Full journeys tested on real devices, not just simulation
- Measuring tap targets that are too small or too close
- Analysing form abandonment, field by field
- Comparing mobile and desktop conversion rates
- Checking readability: contrast, text size, overflow
Our remediation plan
01
Fix the blockers
Larger tap targets, text readable without zooming, horizontal overflow removed. These are quick fixes with immediate effect.
02
Shorten the journeys
We drop non-essential fields, trigger the right keyboard per data type, and save input as it is typed so one error does not lose everything.
03
Redesign from mobile out
For the pages that really matter, we redo the design starting from the small screen, then enrich toward the large one.
The full answer
Custom web applicationWhat is your mobile-to-desktop gap?
We test your key journeys on real devices and hand back the friction list, ranked by impact on conversion.
Request a mobile auditThe other symptoms