Daillac / Marketing

Publicidad en línea (SEM / PPC)

Paid media is not simply putting budget into Google or Meta. It must connect offer, audience, message, landing page, tracking and optimization so every click produces measurable learning.

Google AdsMetaLinkedIn

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Qué frena el crecimiento

Los problemas que corregimos antes de aumentar el presupuesto.

Campaigns spend without separating profitable queries, audiences or creative.

Conversions are poorly configured across forms, calls, purchases, CRM events or revenue.

Landing pages do not match search intent or the promise made in the ad.

Método

Ejecución estructurada, medible y mejorable.

Paso 01

Frame offer and demand

Clarify segments, intent, geography, promises and objections before campaigns are built.

Paso 02

Build a clean account structure

Organize campaigns, groups, audiences, exclusions, keywords and creative so performance is readable.

Paso 03

Connect ads, pages and tracking

Every campaign points to a coherent destination and every important action is measured.

Paso 04

Optimize in cycles

Analyze cost, quality, intent, conversion and value to reallocate budget toward revenue.

Lo que recibe

Ad account and conversion audit

Media plan by channel, audience, budget and goal

Google Ads, Meta Ads, LinkedIn Ads or Microsoft Ads structure

Landing page and ad message recommendations

CAC, CPL, ROAS and revenue dashboard

Casos de uso frecuentes

Launch a new offer

Test messages, audiences and search intent to identify the most promising channels.

Reduce cost per lead

Clean queries, isolate profitable segments and improve destination pages.

Accelerate a sales season

Structure seasonal campaigns with the right budgets, creative and tracking.

Indicadores que seguimos

CPCCTRCPLCACROASconversion ratelead qualityattributed revenue

Herramientas y plataformas

Google AdsMeta AdsLinkedIn AdsMicrosoft AdsGA4Google Tag ManagerLooker Studio

Preguntas frecuentes

What budget should we plan for SEM / PPC?+

It depends on the market, cost per click, customer value and target volume. We start with enough budget to produce reliable data, then scale what proves efficient.

Do you only manage Google Ads?+

No. We can manage Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads and social/video campaigns depending on your audience.

How do we know campaigns are profitable?+

We configure conversions and dashboards to track cost per lead, acquisition cost, attributed revenue and opportunity quality.

Continuidad de marketing

Profitable paid media starts with reliable measurement. We can audit existing campaigns or build a clean first structure.

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