The browsing speed on your website is an important factor to consider. In addition to being taken into account for the SEO of your pages, it is essential for retaining your visitors and ensuring conversion.
Indeed, the main search engines will rank sites that are optimized and have faster loading speeds more favorably. Moreover, you have probably already left a website because it did not load quickly enough. Most users are like you!
To quantify your website's speed, you can use Google's PageSpeed Insights tool.
How can I improve the speed of my website?
Several strategies are available. You can favor new image formats that are much lighter, such as webp. It is also possible to reduce the size of images to make them fit as closely as possible to the screen on which the images will be displayed (mobile, tablet, or computer screen).
On the other hand, more advanced techniques, such as lazy-loading, can be used for content that is not displayed when the page opens. This technique consists of loading the content after the page opens to defer its loading and thus make the page functional more quickly.
The power of the servers and the technology used can also contribute to greater website speed gains. For example, using technology like NodeJS compared to Ruby on Rails or PHP can provide a significant advantage.
Another point not to be neglected is the caching strategy used for your website. If you tend to change content more often, it is ideal to ensure that your changes are taken into account by, for example, versioning the files that will be loaded (example: myfile.css?v=1).
In conclusion, a more comprehensive analysis of your situation will allow an expert to accurately identify cand what can be done to improve the speed of your website or online store.
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Written by
DAILLAC
