Data is incomplete across forms, calls, key clicks or revenue.
Daillac Marketing
Daillac / Marketing
CRO & Analytics
Before increasing traffic, you need to understand what visitors already do. CRO and analytics turn your site into a measurement system: where people arrive, where they block, why they convert and what to improve.
GA4Tag ManagerA/B
What blocks growth
The issues we fix before increasing budget.
Teams rely on generic reports or vanity metrics.
Traffic exists, but journey friction is not identified or prioritized.
Method
Structured execution that can be measured and improved.
Step 01
Audit measurement
Review GA4, GTM, pixels, events, consent, conversions and source consistency.
Step 02
Define useful events
Identify forms, calls, downloads, purchases, key steps and micro-conversions.
Step 03
Prioritize friction
Analyze pages, forms, messaging, speed, mobile, trust and journey.
Step 04
Test and document
Each improvement is tied to a hypothesis, metric and decision.
What you receive
GA4, GTM, pixels and conversion audit
Tracking plan and event naming
Marketing dashboard with channels, leads, CAC and revenue
CRO audit and prioritized backlog
A/B test, heatmap or UX improvement plan
Common use cases
Understand channel profitability
Connect campaigns, traffic, leads, sales quality and revenue.
Improve forms
Reduce unnecessary fields, clarify value and measure every step.
Create an executive dashboard
Give leadership a simple view of sources, costs, conversions, revenue and priorities.
Metrics we track
conversion ratesubmissionsCTA clicksdrop-offsCACattributed revenuespeedmobile conversion
Tools and platforms
GA4Google Tag ManagerLooker StudioHotjar / ClarityGoogle AdsMeta PixelCRM
Frequently asked questions
What is the difference between analytics and CRO?+
Analytics measures what happens. CRO uses that data to improve journeys, reduce friction and increase conversion.
Can you fix an existing GA4 setup?+
Yes. We can audit the setup, fix events, clarify conversions and create a clean naming convention.
Do we need a lot of traffic for CRO?+
Statistical tests need volume, but conversion improvement can start with audits, qualitative data, heatmaps and obvious friction fixes.
Marketing continuity
Other levers to connect
Online advertising (SEM / PPC)
Search, Display, Social, and Video campaigns built for ROAS, from targeting to continuous optimization.
ExploreOrganic SEO
Technical SEO, content, and link building to win durable rankings on Google.
ExploreSEO / GEO — AI visibility
Optimization for generative engines: get cited by ChatGPT, Perplexity, and AI Overviews.
ExploreSocial media management
Strategy, content, community management, and paid social across your key networks.
Explore