Campaigns spend without separating profitable queries, audiences or creative.
Daillac Marketing
Daillac / Marketing
Online advertising (SEM / PPC)
Paid media is not simply putting budget into Google or Meta. It must connect offer, audience, message, landing page, tracking and optimization so every click produces measurable learning.
Google AdsMetaLinkedIn
What blocks growth
The issues we fix before increasing budget.
Conversions are poorly configured across forms, calls, purchases, CRM events or revenue.
Landing pages do not match search intent or the promise made in the ad.
Method
Structured execution that can be measured and improved.
Step 01
Frame offer and demand
Clarify segments, intent, geography, promises and objections before campaigns are built.
Step 02
Build a clean account structure
Organize campaigns, groups, audiences, exclusions, keywords and creative so performance is readable.
Step 03
Connect ads, pages and tracking
Every campaign points to a coherent destination and every important action is measured.
Step 04
Optimize in cycles
Analyze cost, quality, intent, conversion and value to reallocate budget toward revenue.
What you receive
Ad account and conversion audit
Media plan by channel, audience, budget and goal
Google Ads, Meta Ads, LinkedIn Ads or Microsoft Ads structure
Landing page and ad message recommendations
CAC, CPL, ROAS and revenue dashboard
Common use cases
Launch a new offer
Test messages, audiences and search intent to identify the most promising channels.
Reduce cost per lead
Clean queries, isolate profitable segments and improve destination pages.
Accelerate a sales season
Structure seasonal campaigns with the right budgets, creative and tracking.
Metrics we track
CPCCTRCPLCACROASconversion ratelead qualityattributed revenue
Tools and platforms
Google AdsMeta AdsLinkedIn AdsMicrosoft AdsGA4Google Tag ManagerLooker Studio
Frequently asked questions
What budget should we plan for SEM / PPC?+
It depends on the market, cost per click, customer value and target volume. We start with enough budget to produce reliable data, then scale what proves efficient.
Do you only manage Google Ads?+
No. We can manage Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads and social/video campaigns depending on your audience.
How do we know campaigns are profitable?+
We configure conversions and dashboards to track cost per lead, acquisition cost, attributed revenue and opportunity quality.
Marketing continuity
Other levers to connect
Organic SEO
Technical SEO, content, and link building to win durable rankings on Google.
ExploreSEO / GEO — AI visibility
Optimization for generative engines: get cited by ChatGPT, Perplexity, and AI Overviews.
ExploreSocial media management
Strategy, content, community management, and paid social across your key networks.
ExploreCRO & Analytics
Clean tracking (GA4, GTM), dashboards, and A/B testing to turn traffic into revenue.
Explore