Posts are inconsistent and do not tell a coherent story.
Daillac Marketing
Daillac / Marketing
Social media management
Social media is not a last-minute posting calendar. It should clarify positioning, support demand, build trust and create regular touchpoints with your audience.
ContentCommunitySocial Ads
What blocks growth
The issues we fix before increasing budget.
Content is too generic and weakly connected to offers or proof.
Teams publish without knowing which formats or channels support business goals.
Method
Structured execution that can be measured and improved.
Step 01
Define the editorial line
Content pillars, tone, audiences, proof, formats and role of each channel.
Step 02
Plan production
Calendar, briefs, recurring formats, visuals, copy and approvals.
Step 03
Animate and amplify
Connect organic content, community management and paid social when relevant.
Step 04
Measure and adjust
Reach, engagement, clicks, requests, messages and learnings feed the next month.
What you receive
Social media strategy and content pillars
Monthly content calendar
Copywriting and creative direction
Tone, hashtag, format and CTA guidelines
Monthly report and next priorities
Common use cases
Structure LinkedIn for B2B
Show expertise, proof, behind the scenes, leadership and offers.
Professionalize Instagram or Facebook
Create formats for services, team, projects, testimonials and key moments.
Support an ad campaign
Align organic content, ad creative and landing pages to build trust.
Metrics we track
reachengagementclicksqualified followersinbound messagessocial leadscost per result
Tools and platforms
LinkedInInstagramFacebookTikTokYouTubeMeta AdsLinkedIn Ads
Frequently asked questions
Can you manage all posting?+
Yes. Depending on the mandate, we can manage planning, writing, visual coordination, publishing, reporting and recommendations.
Which social network should we prioritize?+
It depends on the audience, sales cycle and resources. LinkedIn is often key in B2B; Instagram, Facebook, TikTok or YouTube may matter depending on the market.
How many posts per month are needed?+
We prefer a realistic, sustainable cadence. Fewer strong posts beat frequent generic content.
Marketing continuity
Other levers to connect
Online advertising (SEM / PPC)
Search, Display, Social, and Video campaigns built for ROAS, from targeting to continuous optimization.
ExploreOrganic SEO
Technical SEO, content, and link building to win durable rankings on Google.
ExploreSEO / GEO — AI visibility
Optimization for generative engines: get cited by ChatGPT, Perplexity, and AI Overviews.
ExploreCRO & Analytics
Clean tracking (GA4, GTM), dashboards, and A/B testing to turn traffic into revenue.
Explore